We believe that it is difficult to write about ourselves. It is difficult to describe ourselves from a politically correct standpoint. If we refer to ourselves as the company, it will reflect where we are now and not what we dream of being one day… This is why we would like to forget about marketing advice from business school graduates and tell you who we really are, with no frills.
If we had to define how far we would like to go and what people think about us, we would tell you that our company is working hard to transmit our vermouth culture in a unique and very different way. We would tell you that we are determined to export our products around the world and that trade beyond the borders of our country is one of our main missions. We wish to be the best choice for people looking for an aperitif. We hope they will eventually make it a regular habit or even end up making a ritual out of it. We would like to be THE Vermouth, the one which all bartenders stock. We would like the general public to remember us for our vermouth’s unique taste and flavours. When they say cheers with our vermouth, they will remember us for the way we advertise our vermouth and for the indescribable sensations of happiness and the party atmosphere which our vermouths give them.
Let us say a toast for LA MADRE (MOTHER), who has engendered us all – she deserves our praise!